Viral Cloud Bread Trend: The Fluffy Recipe Taking Over the Internet

Social media is once again buzzing with a food trend that’s as eye-catching as it is intriguing — the viral cloud bread. Known for its pastel hues, airy texture, and cotton-candy-like appearance, this recipe has gone viral on platforms like Instagram and TikTok, leaving food lovers curious to try it at home.

What Exactly Is Cloud Bread?

Cloud bread is a simple, low-carb recipe made primarily from egg whites, sugar, and cornstarch. Once whisked to stiff peaks and baked, the mixture puffs up into a soft, sponge-like loaf that looks almost too pretty to slice. Its melt-in-the-mouth feel and whimsical look make it perfect for food videos and photos.

Why Has It Gone Viral?

The trend first gained popularity during the lockdown years but has returned in 2025 with a new twist — people are adding natural food colors, sprinkles, and even chocolate drizzles to make it even more Instagram-worthy.

Food creators say the appeal lies in its aesthetic beauty and minimal ingredients. Plus, the recipe can be customized easily, making it ideal for both beginners and seasoned bakers.

Is Cloud Bread Healthy?

While the bread is gluten-free and low in carbs, experts note it’s not the most nutritious option since it lacks fiber and protein. Nutritionists recommend enjoying it as a fun treat rather than a daily substitute for regular bread.

Fans React Online

• Some call it “the fluffiest bread ever made.”
• Others argue it’s more of a dessert than bread.
• Many home bakers have shared colorful versions, making it a trending recipe challenge this season.

The viral cloud bread trend proves once again how food and creativity blend seamlessly on the internet. Whether you bake it for its taste or its Instagram-worthy looks, this fluffy delight is sure to brighten up your kitchen and your feed.